I work in a chemist and sometimes we get various beauty magazines through the mail, which keeps us up-to-date on the latest innovations in beauty care from make up to perfume and hair care products. Most of which we will never ever stock but it's useful to know if a customer ever asks us about a new item.
Found a wonderful article concerning Bare Minerals' search for five 'faces' to represent their company. However, for all the people they interviewed, the actual questioning took place BEHIND screens so the women chosen were done so for their achievements in life, their apsirations and their personalities.
This quote also appeared in the magazine, which really struck me as being so true.
"Pretty is what you are. Beauty is what you do with it."
You can't help your genetics. But you can help your attitude. And you make the choices for your own life.
To find out more about this wonderful campaign go HERE
And I'll leave you with the full quote from the company website. Anyone who reads this cannot help but be inspired.
"Pretty is not enough. Pretty is nice. It's fine. Pretty can turn heads. But beauty? Beauty can change the whole world. Pretty is what you are, but beauty is what you do with it. Pretty lifts spirits. Beauty makes them soar. So smile. Be bold. Show your beauty. Because when you put pretty into action, there's no limit to what you can do."
Kel McGowan is Kelligrafie